An Unbiased Senior Care Resource to Share with Patients and Families
Where You Live Matters (WYLM) is a nonprofit educational online resource that healthcare professionals can share with families navigating assisted living and memory care options in Wisconsin. Built on objective information and a directory free of referral-fee arrangements, WYLM supports patient self-determination and informed decision-making during care transitions — without steering families toward any single community or preferred entity.
Where You Live Matters: Education. Information. Verified Local Listings.
Care transitions often force time-pressured decisions about the appropriate level of care. Developed by the American Seniors Housing Association (ASHA), Where You Live Matters (WYLM) provides accurate, non-promotional information about senior living, along with a verified directory of Wisconsin communities – not only those that pay to be listed. It’s a resource you can hand off knowing it won’t introduce a financial conflict into the family’s decision.
How to Use WYLM with Patients and Families
Assisted living and memory care can look very different from one community to the next which makes decisions hard for families. Where You Live Matters helps patients understand levels of support, compare care options, learn about cost considerations, hear from residents and families, and identify the right local communities.
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Understand Needs and Care Options
WYLM’s educational resources and assessment tools can help families evaluate their needs and explore the level of support that may be most appropriate—whether that’s assisted living, memory care or skilled nursing care.
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Match Needs to the Appropriate Level of Care
Assessment tools and education help families understand assisted living, memory care and skilled nursing, so conversations start at more informed baseline.
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Clarifying Costs and Funding
WYLM clearly explains the financial side of senior living, including what may influence cost, how community-based care compares to staying at home and ways some costs may be offset-useful for when home is no longer a sage option.
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Patient and Family Education
Videos, expert content and stories from real residents, caregivers and industry experts help families engage more readily with their care plan.
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Identify and Contact Local Communities Directly
The Wisconsin Community Finder makes it easy for families to explore local communities, compare options, and connect directly —a list you can offer without endorsing or limiting any provider.
Why Trust WYLM?
Industry Supported
Recognized by senior living professionals and organizations, including WALA.
Education First
Built for education and awareness, not for-profit lead generation and referral sales.
WYLM: A Different Approach For People, Not Profit
Many senior living websites, while free for consumers, operate as paid referral services that hold financial relationships with the communities they recommend — relationships that can shape what families see. For discharge planners and care managers, that’s a steering risk you have to manage.
As a Not-For-Profit Resource, Where You Live Matters takes a different approach. Because Wisconsin communities are listed at no cost on WYLM through the Wisconsin Assisted Living Association and ASHA, families see a broader, non-conflicted range of local options and can connect directly on their own terms.
With WYLM, the goal isn’t to recommend or narrow a family’s choices. It’s to provide transparent information, broaden awareness and protect the family’s right to choose.
Learn More about the differences
between WYLM and for-profit referral sites.
Learn. Explore. Share.
WYLM provides a wealth of articles, guides, videos and other educational resources and tools designed to help both professionals and families better understand senior living. From care models to community life, it’s education and awareness built to inform—not influence—important decisions.
A Helpful First Step
Consider pointing families to WYLM as a first step in exploring senior living options. With no sales pressure, they can learn about communities, understand care models and explore verified Wisconsin communities—gaining a broader view of options, including some that may not appear on paid referral sites.
Frequently Asked Questions
Start with Clear Information. Then Decide What’s Next.
Where You Live Matters is the place to explore senior living options with clarity and transparency—so guidance, conversations and decisions begin from a place of understanding.
