NIC MAP – The Official Data and Insights Partner of ASHA and Where You Live Matters

Making informed decisions about senior living isn’t easy. With so much information — and misinformation — online, finding the right community for yourself or a loved one can quickly feel overwhelming. Where You Live Matters (WYLM) is a free, not-for-profit online resource that is a beacon of clarity for consumers. It’s a trusted, easy-to-use website that helps families cut through the noise and make confident, informed choices about senior housing.

Recently, Where You Live Matters gained exclusive access to NIC MAP® pricing data — powerful information for anyone searching for senior housing. Why does it matter? David Schless, President and CEO of the American Seniors Housing Association (ASHA), explains: “NIC MAP is widely regarded as the gold standard in senior housing data. It’s trusted by the industry’s largest operators, investors and government agencies to navigate the market and uncover opportunities. And now, WYLM can bring this crucial information directly to consumers.”

NIC MAP offers the most comprehensive, real-time, market-specific data in the industry, including actual rates, occupancy, and inventory details for over 35,000 senior living communities nationwide. This level of insight isn’t available on any other consumer platform. And now, thanks to Where You Live Matters, families can access the same trusted data that professionals rely on to help guide their senior living decisions.

4 Ways NIC MAP Pricing Data Supports Your Senior Housing Search

Having exclusive access to this data empowers seniors and their families to:

1. Accurately compare costs across different communities and regions, ensuring they understand the true pricing landscape and avoid overpaying or overlooking better options.
2. Spot trends in pricing and occupancy, such as shifts between independent living and assisted living rates or changes in community availability — factors that can affect both affordability and choice.
3. Make informed, confident decisions about where to live, guided by transparent, up-to-date information instead of relying solely on marketing materials, incomplete public sources or pay-to-play online aggregators who often don’t have the information they purport to have.
4. Plan for future expenses by using historical data and market outlooks to anticipate how pricing and availability may evolve over time.

Four Ways Where You Live Matters Supports Families – and the Senior Living Industry

Unlike many commercial referral sites, Where You Live Matters is a nonprofit, unbiased resource created by the American Seniors Housing Association (ASHA). Its mission is to provide trustworthy, up-to-date information about senior living options, free from financial motivation or hidden agendas. Here’s how it delivers value to families seeking help on their senior living journeys:

1. Exclusive Industry Data (like NIC Map): Where You Live Matters compiles and shares comprehensive senior living data. This transparency is rare in an industry where pricing and quality information can be difficult to find.
2. Verified Reviews and Community Insights: User-friendly tools like the site’s Community Finder and video testimonials from real residents provide real, honest, firsthand perspectives and address families’ top concerns about pricing, community life and authentic resident experiences.
3. Direct Access to Communities: Where You Live Matters eliminates the middleman, allowing families to connect directly with verified senior living communities, rather than being funneled through for-profit lead aggregators.
4. Unbiased, Educational Content: As a nonprofit, the site’s primary goal is to educate and empower families. It offers guides, articles, and resources that break down the complexities of senior living, from understanding care levels to evaluating amenities.

About NIC MAP

As the official data and insights partner of the American Senor Housing Association, NIC MAP provides purpose-built data exclusively for senior housing. It offers relevant, market-specific insights, empowering the senior housing industry to stay nimble and achieve optimal results.

Where You Live Matters

For families exploring their senior living options, access to accurate, comprehensive data is invaluable. WYLM offers this and more by providing exclusive industry insights, unbiased resources, and direct community connections. It’s not just about finding a place to live; it’s about making the best possible choice for the future – because where you live really does matter. Start your search today.

Additional Sources:
Business Wire
Senior Housing News