Kristen Paris, PhD
Bio
Kristen Paris is Vice President of Market Research at ProMatura Group and has more than a decade of experience conducting research for the senior housing industry. Her work spans resident and consumer research, benchmarking, survey design, statistical analysis, and market research supporting owners, operators, developers, and industry organizations.
Since joining ProMatura, Kristen has been deeply involved in research conducted for the American Seniors Housing Association, leading and supporting a wide range of national studies focused on the senior housing consumer and resident experience. Her work has explored what makes residents feel at home, tracked consumer sentiment throughout the COVID-19 pandemic and beyond, examined the experiences and preferences of 55+ residents, and monitored changes in resident demographics and financial profiles, among other topics.
Kristen’s research is particularly focused on turning complex data into practical insights that help organizations better understand residents, consumers, and market opportunities. She holds a master’s degree and a PhD in experimental social psychology from the University of Mississippi.