Where You Live Matters Program Objectives

Where You Live Matters is an unbiased, research-based resource created to help seniors and their family members learn more about senior living communities, so they can make smart, confident decisions about their living arrangements and health care needs. There are videos, infographics and editorial articles on a variety of pressing topics, all designed to help educate consumers based on their needs and preferred style of content.

Program Summary

We have created a Program Summary providing you with a high-level overview about why the Where You Live Matters program was created. It includes the website URL, Facebook account and the program’s Twitter handle.

You can print the PDF of the Program Summary by hitting the download button below. You may use this for your own reference and share it with your sales and marketing team members.

Where You Live Matters 2017 Performance Video

This video was presented during the January 2018 Annual American Seniors Housing Conference in Orlando, Fl.

Launch Presentation

This presentation was given at ASHA’s January 2016 Annual Meeting. It is intended to provide you with the thinking behind the program itself. It covers the target audiences, their issues surrounding finding unbiased information and how and why we positioned the program. It also outlines the creative, social and paid media strategy behind the Where You Live Matters initiative.

Program Highlights

This video was presented at the June 2017 ASHA Mid-Year Meeting.


This webinar was presented on November 3, 2016. It discussed how to incorporate Where You Live Matters at the community level.