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No matter where your prospects are in their senior living journey, we’ve made it easy for you to give them the kind of content they’re looking for by sharing information from Where You Live Matters.
Add the Where You Live Matters logo to your social media link lineup. This lets visitors know you’re a partner of Where You Live Matters and makes it easy for them to find helpful information.
Write a short summary of what your audience might find useful about the article, then include a link to the article source on WhereYouLiveMatters.org.
Include links to articles that support your community’s lifestyle offerings or that might be useful to seniors and families researching senior living options. Write a short summary of why your audience will benefit from reading the article, and include a link.
Supplement your FAQs page with content your audience will find helpful. Write a short summary of how they’ll benefit from reading the article, and include a link.
Direct Links. Strengthen your social media presence with links to useful content. Write a short summary that will get your audience interested in engaging with the content.
LinkedIn posts have a high click-through rate. Present yourself as a resource for adult child influencers and professional referrals with valuable information to read and share.
To share a Where You Live Matters link on LinkedIn, log in to the site. You’ll see a box at the top of the screen:
To start, paste the link to the article you’re sharing:
You can then erase the link copy and replace it with copy that will be helpful to your audience, letting them know why they should read the article.
When you’re done, click Post. The article will then be available to all your connections on the site. LinkedIn has an extremely high click-through rate, so your post is likely to get a lot of traffic and help you look like a resourceful leader in the field of senior living.
Adding content that’s helpful and non-promotional is a good way to keep readers engaged.
Choose content that fits this exploratory phase of the senior living journey.
There are plenty of resources you can print and share during appointments with prospects and their families.
When hosting informational or educational events, you can show videos and include printed content in take-home packets or with your general brochure.
This is for testing purposes