No matter where your prospects are in their senior living journey, we’ve made it easy for you to give them the kind of content they’re looking for by sharing information from Where You Live Matters.

Social Media Lineup

Add the Where You Live Matters logo to your social media link lineup. This lets visitors know you’re a partner of Where You Live Matters and makes it easy for them to find helpful information.

Blog Posts

Write a short summary of what your audience might find useful about the article, then include a link to the article source on WhereYouLiveMatters.org.

Examples

  • Most adult children help their parents with little things like errands or housework. But how do you know if your parent needs the kind of help that’s best given through senior living? Here are 10 Signs Your Parents May Need Extra Help.
  • Wellness is about more than just physical health. It’s a lifestyle approach that offers significant benefits, especially for seniors. Read more about What Does Wellness Really Mean as We Age?

Resource Page

Include links to articles that support your community’s lifestyle offerings or that might be useful to seniors and families researching senior living options. Write a short summary of why your audience will benefit from reading the article, and include a link.

Examples:

FAQs

Supplement your FAQs page with content your audience will find helpful. Write a short summary of how they’ll benefit from reading the article, and include a link.

Examples:

  • FAQ – What are my senior living options?
  • FAQ – Why should I consider senior living?
    • In this video, Dr. Roger Landry discusses the importance of where you live and the impact it can have on your health and well-being. Watch Video

Direct Links. Strengthen your social media presence with links to useful content. Write a short summary that will get your audience interested in engaging with the content.

Examples:

Share Where You Live Matters Posts:

Tag Where You Live Matters in Your Posts:

Share on LinkedIn:

LinkedIn posts have a high click-through rate. Present yourself as a resource for adult child influencers and professional referrals with valuable information to read and share.
Example:

To share a Where You Live Matters link on LinkedIn, log in to the site. You’ll see a box at the top of the screen:

To start, paste the link to the article you’re sharing:

You can then erase the link copy and replace it with copy that will be helpful to your audience, letting them know why they should read the article.

When you’re done, click Post. The article will then be available to all your connections on the site. LinkedIn has an extremely high click-through rate, so your post is likely to get a lot of traffic and help you look like a resourceful leader in the field of senior living.

Community E-newsletters

Adding content that’s helpful and non-promotional is a good way to keep readers engaged.

Example:

Onboarding Emails

Choose content that fits this exploratory phase of the senior living journey.

Examples:

There are plenty of resources you can print and share during appointments with prospects and their families.

When hosting informational or educational events, you can show videos and include printed content in take-home packets or with your general brochure.

  • Give them an idea of what community life is like with the video, A Day in the Life of a Senior.
  • Underscore the benefits of choosing senior living with these videos featuring Dr. Roger Landry and Dr. Karl Pillemer.
  • Create a booklet using content focused on particular issues such as finances, wellness or making a decision as a family. Find content organized by topic and audience here.